Privacy Policy

Morristown Braces ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit morristownbraces.com (the "Website") or interact with our orthodontic practice. It also describes your rights regarding your personal information and Protected Health Information (PHI).

This Policy applies only to information collected through the Website and our public-facing communications. PHI you share with us as a patient is governed by our separate Notice of Privacy Practices required by HIPAA, which is provided to you at your first visit and available on request.

1. Who We Are

Morristown Braces is the orthodontic practice of Dr. Marina Gonchar, DMD, MS.

• 2 Morris Ave, Morristown, NJ 07960
• (973) 998-6266
• info@morristownbraces.com

We are a HIPAA-covered entity. Health information you provide as a patient is protected under federal and New Jersey law.

2. Information We Collect

Information you provide directly

• Consultation requests and contact forms — name, email address, phone number, age range, the orthodontic concern you describe, and any additional information you choose to share.
• Appointment booking — handled through our HIPAA-compliant booking partner. Information provided through that booking flow is governed by both this Policy and our Notice of Privacy Practices.
• Communications — emails, text messages, and voicemails you send us.

Information collected automatically

• Usage data — pages visited, time on page, referring URL, links clicked, browser and device type, and approximate location (city/region) inferred from IP address.
• Cookies and similar technologies — small files used to keep the site running, remember preferences, and measure traffic. You can disable cookies in your browser; some site features may not work as a result.

Information from third parties

We may receive information from:

• Analytics providers (e.g., Google Analytics) about how visitors use the Website.
• Advertising platforms (e.g., Google Ads, Meta) if you arrive from one of our ads.
• Referring providers and dental offices when they refer you to us for orthodontic care.

3. How We Use Your Information

We use information to:

• Respond to consultation requests and inquiries.
• Schedule appointments and provide orthodontic care.
• Communicate about appointments, treatment plans, payment, and follow-up.
• Improve the Website and our services.
• Comply with legal, regulatory, and professional obligations.
• Detect, prevent, and respond to fraud or security incidents.
• For limited marketing purposes (general practice updates, blog posts) — you can opt out at any time.

We do not sell your personal information. We do not use PHI for advertising or marketing without your specific written authorization.

4. How We Share Your Information

We share information only as needed and only with parties bound by appropriate confidentiality obligations:

• Service providers — website hosting (Webflow), email and messaging providers, our HIPAA-compliant booking platform, analytics, payment processors, and IT support.
• Healthcare partners — referring dentists, oral surgeons, imaging facilities, and labs involved in your care. PHI is shared only as permitted by HIPAA.
• Insurance and billing entities — your insurer, claim clearinghouses, and (where you elect financing) lenders such as CareCredit.
• Legal and regulatory authorities — when required by law, subpoena, court order, or to investigate suspected wrongdoing.
• Successor entities — if Morristown Braces is acquired or merged, your information may transfer to the successor practice subject to this Policy and applicable law.

5. Children's Privacy

We treat patients of all ages, including children. For patients under 13:

• A parent or legal guardian must request the consultation and provide consent.
• We do not knowingly collect personal information from children under 13 through the Website without verifiable parental consent.
• If you believe a child has provided us with information without parental consent, contact us at info@morristownbraces.com and we will delete it.

For all minor patients, parents and legal guardians have rights to access and correct their child's information, subject to applicable law.

6. Cookies, Analytics, and Tracking

We use cookies and similar technologies to:

• Operate the Website.
• Remember your preferences (e.g., consent choices).
• Measure how the Website performs (analytics).
• Understand how you arrived at the Website (referral and ad attribution).

We currently use the following third-party tools:

• Webflow — hosting and content delivery.
• Google Analytics — traffic and behavior analytics.
• Anywhere Dolphin — HIPAA-compliant consultation booking (used only when you initiate booking).

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is set. Refusing cookies may limit functionality.

We do not currently respond to "Do Not Track" signals because no industry standard exists. If that changes, we will update this Policy.

7. Your Rights and Choices

As a website visitor

• Access and correction. Email us at info@morristownbraces.com to request a copy of personal information we hold about you, or to correct inaccuracies.
• Deletion. Request deletion of personal information we collected through the Website. We may retain information required to comply with legal, accounting, or treatment-record obligations.
• Marketing opt-out. Unsubscribe links appear in every marketing email. To opt out of text messages, reply STOP.
• Cookie controls. Manage cookies through your browser.

As a patient

Your rights regarding PHI are described in our Notice of Privacy Practices and include the right to access, amend, request restrictions, request confidential communications, receive an accounting of disclosures, and file a complaint with us or with the U.S. Department of Health and Human Services Office for Civil Rights without retaliation.

State-specific rights

If you are a resident of a state with comprehensive consumer privacy laws (such as California, Colorado, Virginia, Connecticut, Utah, or others as they take effect), you may have additional rights to access, delete, correct, or restrict the use of your personal information. Contact us at info@morristownbraces.com to exercise those rights.

New Jersey residents: New Jersey law imposes specific obligations on healthcare providers and businesses regarding the security of personal information. We comply with the New Jersey Identity Theft Prevention Act and related laws.

8. Data Security

We use administrative, technical, and physical safeguards designed to protect your information, including:

• HIPAA-compliant booking and intake systems.
• Encrypted transmission (HTTPS) for the Website.
• Access controls limiting who can view PHI within the practice.
• Regular review of vendors that handle personal information on our behalf.

No method of transmission or storage is 100% secure. We cannot guarantee absolute security but we work to protect your information using reasonable safeguards.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide care and answer follow-up questions.
• Meet legal, regulatory, and professional record-retention requirements (clinical records are retained according to New Jersey dental practice rules).
• Resolve disputes and enforce our agreements.

When information is no longer needed, we delete or de-identify it.

10. Third-Party Links

The Website may link to third-party sites (e.g., Invisalign, LightForce, social media). We are not responsible for the content or privacy practices of those sites. Review their policies before sharing information.

11. International Visitors

The Website is intended for users in the United States. If you access it from outside the U.S., your information will be transferred to and processed in the U.S., where privacy laws may differ from your country.

12. Changes to This Policy

We may update this Policy from time to time. The "Effective Date" at the top reflects the most recent version. Material changes will be highlighted on the Website. Continued use of the Website after changes constitutes acceptance.

13. Contact Us

Questions about this Policy or your information:

Morristown Braces — Privacy Inquiries
‍2 Morris Ave, Morristown, NJ 07960
(973) 998-6266
‍info@morristownbraces.com

For HIPAA-specific concerns or to file a complaint:

• Contact us first; we will not retaliate for filing a complaint.
• You may also contact the U.S. Department of Health and Human Services Office for Civil Rights at hhs.gov/ocr.